Or: Pay attention to your sites, dude.
Once upon a time, Jeff Soyer started a food blog called Single Guy Cook, which I hough was a brilliant idea. Unfortunately, it ran out of steam quickly, given limited funds and repertoire.
That inspired me to start one called Married Guy Cook, since I used to post frequently about what I’d cook, and I’d gotten deeply into cooking since getting married. Unfortunately, it hobbled along, given limited funds and repertoire, and I trailed off due to that and other issues. However, it was a popular and lucrative site, for a time, for earning money.
That and being even more broke than ever (I’d never realized while I was self-employed just how low my income was, though I did know that it was incredibly rocky – impossible, technically – to live on it) were part of the inspiration for starting Frugal Guy Cook, to which I ported the posts from Married Guy Cook.
Then I all but abandoned it, despite all my plans to make money from it, and to expand the focus to being frugal in this ridiculous economy and to handling our son’s multiple allergies and sensitivities. That meant it didn’t build much content or garner page rank, and never became a potential source of income. Granted, that was partly the reperoire thing, and the money thing goes without saying, but that was part of the schtick. Only so many things you can tout doing with dried pinto beans, cheap burger on sale (OK, that’s an oxymoron these days; burger that is sometimes on sale for less epensive enough to justify its purchase, if only because we have to eat), cheap beef on sale, cheap chicken on sale, rice, and what vegetables we can afford, or buy regardless. I never buy fish, for instance, because $5/lb and up is “rich people food.” Indeed, my current conundrum is that since my stents, I am supposed to eat healthier, and while there have been steps in that direction, going whole hog means money. And if I do spend more on food, it ceases to be “frugal,” at least by my standards. The next couple weeks will test my frugality. We have a freezer relatively full of meat, which helps, and are well stocked in other things, but I expect to have maybe $60 or so to spend through November 9th (maybe more, but there’s also gas, and I have to plan low rather than optimistic). Bread alone is $6-7 a week. Anyway, I digress.
I slacked off on that site so badly that I have yet to fix the weirdness that porting from the old one caused, or adjust the theme to look less funny as a result (or replace the theme).
On my last big shopping trip, I got a sugar pumpkin on sale for 29¢ a pound. Cheap and I love making pumpkin bread or other things from the source, though canned is easier. Yesterday I went looking for a pumpkin bread recipe. I may have had one saved on my computer, but my computer, and the spare one into which I put the till working drive from the dead one, is dead. I thought I might have written about making pumpkin bread, and if so, it might have made it onto the food blog. Otherwise it’s a matter of finding a likely looking recipe and trying it, rather than using one I knew was good from past use. Not that there’s much you can do to mess up pumkin bread. Besides, I can always make pumpkin cake, which is a matter of using pumpkin as the liquid in the egg and dairy-free cake recipe and adding appropriate seasoning.
In the course of checking whether I’d ever posted it, I found that every picture in every post I looked at had been replaced by a square graphic saying “SHOPWIKI.” Clicking the picture, rather than bringing up a larger version, took me to a site not my own.
“How was I hacked,” I wondered.
Well, I wasn’t. I allowed the old domain to expire, an unusual thing for me, but sometimes there’s reason to let go. The posts I had ported still pointed to graphics (and sometimes internal links) on the old domain. Which now belongs to someone else. My experience with lapsed domains, even if they have no page rank, is that someone snaps them up and makes them page full of ad links, such that they will generate at least something over the cost of registering and hosting the domain. It’s what my old business partner would have called “yawn money.” Make money while you sleep. Even if it’s a little, even if it’s some tiny form of arbitrage, it will add up and be something you wouldn’t make otherwise. I could go for some of that.
I still had all the graphics, mind you. The folder the old domain had been in was totally intact. So I copied it to the new location and modified each wrong URL directly in the database. Easy, but a bit embarrassing, given that it should have been done at the time of the port.
The moral of the story, I’d say, is pay attention. If you’re going to have a blog empire, mind your blog empire. If you’re going to write, write. If you’re going to maintain places to write, maintain them. Don’t be surprised if neglect leads to decay.
At the moment, I am only posting here, trying to do it regularly, building back up a blog we should never have left fallow in the first place. If it weren’t for the difficulty in porting Expression Engine to WordPress, the entire original content would be here, rather than archived. The conundrum is that topical blogs are lucrative. That was part of the reason for Frugal Guy Cook in the first place. I’ll probably post food-related stuff here now, but it’s an opportunity missed. Same for tech blogging and business blogging. I fell out of both, tech in paricular, since I all but stopped doing it for a living, and I lacked the money to keep myself up to date, which feeds the no doing it for a living and vice-versa. We’ll see what happens. For the time being, writing and maintaining this stuff is de facto a job for me, so all the more reason it should get caught up and get done routinely. Income, however speculative and lacking in direct connection to the effort, won’t be possible at all otherwise.